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Customer insights

Know your regulars and win back the ones you lost

Pick a customer on the bill and AppZet builds the picture for you: how often they come, what they spend, who your best customers are and who has stopped visiting.

  • New, regular, at risk and lapsed customers
  • Repeat rate and visits per customer
  • Top customers by lifetime value
  • Download any list as CSV
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Customer insights
Customer groupsNew this month, regular (3 visits in 90 days), at risk and lapsed, with the number of days you choose.
Top customersYour best customers by what they have spent over time, after refunds and before GST.
On the customer pageVisits, average bill, the usual gap between visits and their three favourite dishes.
Lapsed listEveryone who stopped coming, biggest spenders first, ready to download.
Customer groups

New this month, regular (3 visits in 90 days), at risk and lapsed, with the number of days you choose.

Top customers

Your best customers by what they have spent over time, after refunds and before GST.

On the customer page

Visits, average bill, the usual gap between visits and their three favourite dishes.

Lapsed list

Everyone who stopped coming, biggest spenders first, ready to download.

The basics

Why does repeat business matter?

A restaurant lives on guests who come back. When you can see which regulars have gone quiet, a small message can bring them back far more cheaply than finding a new customer.

The numbers only cover bills that have a customer on them, and the page tells you what share that is, so you know how complete the picture is.

How it works

  1. 1 Pick the customer on the bill

    Or use loyalty points, which asks for the customer too.

  2. 2 Open Reports, Customers

    Overview, Top customers and Lapsed are three tabs.

  3. 3 Set what lapsed means

    Start with 60 days and change it for your kind of restaurant.

  4. 4 Reach out

    Send a campaign to the group (see Campaigns).

Common questions

Do walk-in bills count?

Only bills with a customer on them. The page shows the share of bills that have one.

Can staff see it?

Only roles you give the Customers report permission to. The owner always can.

Works well with

CampaignsEmail or WhatsApp offers to the customers who agreed to hear from you, with results. Coupons & loyaltyCoupons, discounts and loyalty points that bring customers back. ReportsSales, purchases, dues, expenses, tax and profit, as PDF or print.

See customer insights on your own menu

Book a free 30-minute demo with our team.

Book a free demo